Savvy
Graduation Work / Design / Concept
What is Savvy?
Savvy is an emotional search engine which sends the user into an all-embracing journey of knowledge. Thereby, it binds the user to a subject by disposing high-quality content and emtionalization. Savvy is explicitly not just a search engine. Savvy stands for emotion.
Name
The name of the search engine Savvy is based on a specific chain of thoughts. Hereby, clever results can be combined with different high-quality sources to generate a broad article. The pronunciation is of great importance so its easy to say: "Savvy it over again."
Logo
The logo is based on a grid which is composed of triangles. In terms of color, it adapts itself to its environment. Therefore, the logo never appears to be out of place.
Animation
The prototypical video shows the animation of the specific tiles. The tiles do not look solely modern and smart but are additionally important to cover the loading to allow for a user-experience without annoying loading times.
UI Guidelines
Heading
Oswald Bold
Copy
Source Sans
Pro Light
Colors
Logo
Matching
enviroment color
Shading on
top of the logo